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1. What is Impact Research?
Impact Research is a firm specializing in communications and market research on a national scale. It is part of Cossette Communication Group, the leading Canadian-owned communications company in Canada. Impact officially commenced operations October 19, 1987 with the inauguration of its Montreal office. The roots of Impact Research are deeper, however, starting as an internal research department of Cossette Communication Group in 1973.
Impact Research maintains has offices in Montreal, Toronto, and Quebec City, as well as partner agreements with companies in other Canadian markets. The company currently boasts a wide range and variety of clients, and executes research according to their specific information needs, be they local, provincial, national, or international in nature. In addition to conducting Internet-based research, Impact conducts research via other more "traditional" means, including telephone surveys, shopping mall intercepts, focus groups, and one-on-one individual "in-depth" interviews.
2. How will I be contacted to participate in an online survey?
You will receive an e-mail invitation to participate. The e-mail will be personally addressed to you. In the message, there will be a hyperlink which will direct you to Impact's Internet Panel site.
3, What is an online survey?
An online survey is a questionnaire which you complete at your own convenience, after having received an invitation from us to participate. Your responses are inputted and transmitted to us electronically, which makes it both a quick and efficient method for you to let us know what you think about a particular subject. Only the aggregate results (and not the individual responses) are reported afterward to the company having sponsored the survey.
4. Who will see my responses and how will they be used?
Impact Research conducts online surveys for a multitude of different clients. The results are never presented or reported on an individual basis: only the global data (from the total sample, or a sub-group of interest from the sample (for example: males vs. females, younger than 30 vs. 30 or over)) are provided to the client sponsoring the study. The information obtained is used to modify the clients' products or services as offered to consumers, or otherwise to better understand a problem (and, as the case may be, make the necessary corrections).
5. Is there any cost?
Absolutely not. In fact, as thanks for each participation, you will be eligible for the chance to win cash incentives, products or services.
6. Will I going to receive anything in exchange for my participation?
Yes. Each time you participate in one of our surveys, you are entered in a draw. The prizes to be won in the draw depend on the survey in which you participated. You will be informed of prizes to be won in the e-mail invitation you receive.
7. How will I know when there is a new survey to complete?
Each time that we would like you to participate in a survey, you will receive an e-mail with a link inviting you to visit the web page where the survey will be located.
8. Do I have to complete my "profile" each time I do a survey?
No. This section needs to be completed only when you first register for our panel. With your e-mail address and access code, we will be able to relate your survey responses to your profile information. From time to time, we may ask you to update your "profile" information in which event you will receive an e-mail invitation including participation in a prize draw.
9. I have received an email inviting me to participate in a survey. What do I have to do to respond?
Click on the hyperlink (the long underlined web address) in the e-mail, which will direct you to the survey web page. Once on the site, you're all set to respond to our survey.
10. I have forgotten my password.
Click here.
11. How can I register?
By clicking on the "Subscribe" button on Impact Research's main Panel page. Click here to go there now.
12. My profile has changed since I first filled it out. Is there a way I can update my profile?
Once in a while we ask our panel members to update their profile. If you wish to update or correct your profile right away, please click here.
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